outline the advantages of Business Analytics and try to assist executives with
an understanding of how data can be used to make fact-based decisions.
2012 Predictive Banking
The new science of analytics is helping financial organizations profit from their “data” and creating a new breed of smart, efficient and “predictive” banks. Financial institutions are increasinly taking a proactive role in harnessing their customer and operational data in order to fast forward into the future and predict financial mishaps before they happen. Analytics in turn can help banks answer complex questions that have a direct impact on its bottom line, such as which customers are likely to close their accounts? which are likely to default on loan and credit card payments? or which are likely to engage in fraudulent activities. Analytics can help organizations answer all these questions and more, and this event provides a comprehensive look and deep insights into the exciting world of Predictive Analytics and its application in the financial industry. Through methodological and practical coverage of state-of-art techniques, attendants will be exposed to the most popular tools of predictive analytics commonly used and will be able to select the best tool to apply within their organization. Using real-life examples and case studies, attendants will be able to understand the impact of analytics on financial institutions growth and profitability. From theory to tangible examples, this rich course covers everything you need to get started with applying analytics at your own institution..