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Deliverables

Cognitro delivers a full range of analytics services

across different industries. Nevertheless, and despite that our deliverables range from fully deployed models to paper reports, the end result of our offerings is always a new perspective on your business you’ve never seen.
Quote
Our analytics services can be the differentiating factor

that elevates an organization above its competitors and provides accurate visibility into ways to manage risk, optimize performance, and drive growth.

Amjad Zaim, Ph.D
Chief Executive Officer
Our Team

Cognitro Analytics is a team of professional experts,

consultants, researchers and scientists committed to harnessing the power of data mining and predictive analytics technology to empower fact-based decisions within the enterprise. Our leading experts have the knowledge, skills and creativity to help clients discover marketing opportunities, mitigate credit risk, and forecast revenues:


Profiles

Amjad Zaim, Ph.D
Chief Executive Officer

Amjad Zaim founded Cognitro after working for over a decade in the world of Analytics both at the research and business level, leading the development of several intelligent solutions in multiple domains including healthcare and security.

Throughout his career, Amjad led and co-founded several companies and held a variety of senior management roles, giving him broad experience across a wide spectrum of verticals. Most recently, he led OrionAI, a new venture of Dubai-based Orion Holding specializing in data mining and market research. At OrionAI Amjad spearheaded the corporate strategy, focused the company on high-impact government projects, and led the company to profitability in the first year.

Amjad also co-founded ZaimNet, a web development company, and grew the company to revenues exceeding $5 million. Prior to founding Cognitro Analytics, Amjad held several academic and research positions. While serving as a professor of computer science at the University of Texas, he established the VIB (Vision, Intelligence & Bioinformatics) research group, leading a multidisciplinary team of scientists in several externally-funded programs and projects.

Amjad has organized and co-chaired several international conferences and workshops in pattern recognition, is a frequent speaker at conferences, and an invited presenter at data mining seminars world-wide. Amjad holds master degrees in both computer science and electrical engineering from Wright State University in Dayton, Ohio; a PhD in biomedical engineering from the University of Toledo; and an MBA from the University of Arlington in Texas.

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Karl Rexer, Ph.D
Chief Strategy Officer

Karl Rexer has broad experience in analytic consulting that includes analytic strategy & leadership, predictive modeling, statistics, data mining, direct marketing, CRM, and market research. Karl has held leadership and consulting positions at several consulting firms and two multi-national banks.

Karl and his teams have delivered analytic solutions to dozens of companies, including fraud detection, predictive modeling, direct mail targeting, customer attrition analysis and prediction, forecasting, market basket analysis and survey research. He has managed million dollar analytic budgets for both an airline loyalty program and for a high tech client’s diverse analytic needs.

Karl is a leader in the field of applied data mining. He is a frequent invited speaker at MBA programs and conferences. He serves on the Board of Directors of Oracle’s Business Intelligence, Warehousing, and Analytics (BIWA) Special Interest Group, and he is on SPSS's customer advisory board. Karl has been on the review and organizing committees of several international data mining conferences (e.g., KDD-2006, 2007, 2008, & 2010).

In addition to his role at Cognitro, Karl is the founder and president of Rexer Analytics, a Boston-based analytic consulting firm. Karl holds a BA from The Ohio State University and a PhD in Experimental Psychology from the University of Connecticut.

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Jiang (Jay) Zhou, PhD
Senior Consultant & Oracle Specialist

Jay Zhou is a senior consultant specializing in fraud detection, risk modeling and Oracle technologies. He has over a decade of experience applying data mining technologies to solve business problems in the financial and telecommunication industries. Jay's fraud detection solutions have enabled several of the largest telecommunication companies to avoid over $100 Million in fraudulent service contracts.

Jay is a frequent speaker at American Bankers Association conferences, and he has published an award-winning paper on genetic algorithms and neural networks. This Fall Jay will present his innovative use of Oracle Data Mining to prevent check fraud at the Predictive Analytics World conference.

In addition to his role at Cognitro, Jay is a Senior Consultant at Rexer Analytics, a Boston-based analytic consulting firm. Jay holds a MS from Bejing University and a PhD in Plant Science from the University of Connecticut

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Myron Godette
Senior Consultant

Myron Godette has held cross-functional Fortune 500 leadership positions with Allstate, Prudential, Hartford, Allianz, AIG, & American Family. As a change agent, he has leveraged his Start-Up/Turnaround Management skills to reposition adversely performing business units. Moreover, Myron has transformed distribution channels, streamlined M&A Integration processes, & deployed Shared Services Models.

At Cognitro Analytics, Myron applies a proprietary 30-Day Organizational Assessment Tool that reveals the root cause of systemic enterprise issues. Within this framework, he has successfully implemented holistic solutions within the following disciplines: Strategic Planning, Product Management, Pricing Analytics, Operational Effectiveness, Process Redesign, Best Practices, & Balanced Scorecard/KPIs.

As a value-added service, Myron manages the Strategic Design-Process Development-Tactical Execution throughput. This hands-on approach facilitates seamless knowledge transfer & mitigates service delivery surprises. The consistent deliverable is the creation of an analytical, performance-driven culture that proactively drives profitable growth.

Myron holds dual BA Economics and BA Business Management degrees from North Carolina State University and a MBA from the University of North Carolina-Chapel Hill.

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Heather Allen, Ph.D
Senior Analytics Consultant

Heather Allen has more than a decade of experience in predictive modeling, market research, and social science research. She has broad experience providing predictive modeling, econometrics, and survey research solutions to clients in a variety of industries.

She has recently conducted customer loyalty analysis and segmentations for a large franchise business, built cross-sell and attrition prediction models for several retail banks, led the design and analysis of a US-wide 18 month customer experience tracking study, and led the validity and reliability assessment of a sales force profiling instrument that has been used to evaluate over a quarter of a million salespeople globally.

Previously, Heather was the Director of Enrollment Modeling at Maguire Associates. While there she developed Maguire’s financial aid optimization product and led the team that delivered it to numerous colleges and universities. Heather has also worked in media market research, with a focus on branding, segmentation, and image tracking for clients such as Disney, HGTV and the Boston Museum of Science.

In addition to her role at Cognitro, Heather is a Senior Consultant at Rexer Analytics, a Boston-based analytic consulting firm. Heather holds a BA from Williams College and a PhD in Clinical Psychology from the University of North Carolina at Chapel Hill.

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Paul Gearan
Senior Analytics & Market Research Consultant

Paul Gearan has over 15 years of experience in analytic consulting, data mining, text mining, market research, and social science research. He has broad experience in predictive modeling and other advanced analytic projects for business clients in a variety of industries. Paul also has extensive experience in survey research and has written several white papers comparing data collection methodologies. He has designed and analyzed surveys for many companies, including numerous retail bank customer satisfaction programs.

He recently designed and delivered research to help several of the largest US banks understand the changing needs of their consumer and business customers. Paul has also designed reporting and provided analysis for a technology company's nationwide B2B customer loyalty program, built cross-sell and attrition prediction models for several retail banks, and conducted text mining to extract concepts from a software company's online customer responses.

Paul’s 2006 in-depth analysis of the NBA draft resulted in an appearance on ESPN-News. In addition to his role at Cognitro, Paul is a Senior Consultant at Rexer Analytics, a Boston-based analytic consulting firm. Paul holds a BA from The College of the Holy Cross and an MA in Clinical Psychology from the University of Connecticut.

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Vincent Granville, Ph.D
Web Analytics Specialist

Vincent Granville has successfully solved problems for 15 years in data mining, text mining, predictive modeling, business intelligence, technical analysis, keyword and web analytics. Vincent is widely recognized as the leading expert in click scoring and web traffic optimization.

Over the last ten years, he has worked in real-time credit card fraud detection with Visa, advertising mix optimization with CNET, A/B testing with LowerMyBills, online user experience with Wells Fargo, search intelligence with InfoSpace, click fraud detection with major search engines and large advertising clients, as well as statistical litigation.

Vincent was formerly Chief Science Officer at Authenticlick, where he developed patent pending technology. Most recently, he successfully launched DataShaping and AnalyticBridge, the largest social network for analytic professionals, with 20,000 members.

Vincent is a former post-doctorate of Cambridge University and the National Institute of Statistical Sciences. He was among the finalists at the Wharton School Business Plan Competition and at the Belgian Mathematical Olympiads. Vincent has published 40 papers in statistical journals and is an invited speaker at international conferences. He also developed a new data mining technology known as hidden decision trees.

 



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